Hello, I’m Armando, User Experience Design Manager based in Los Angeles. I don’t design for “users”, I design for real, emotional, messy, and beautifully complex humans. Empathy is my superpower, and I embed it deeply into both my design and leadership, striving to create experiences that truly connect and make the world a little better.
I lead with empathy and energy, inspiring collaboration across diverse, interdisciplinary teams. By building strong relationships with both designers and stakeholders, I cultivate inclusive design practices that people trust, value, and are eager to be part of.
I’m passionate about uncovering bold, transformative ideas. I thrive on uniting cross-disciplinary and client teams to tackle complex challenges together, and I bring deep expertise in planning and facilitating dynamic, results-driven workshops.
Design is both my passion and profession. As a meticulous designer by nature, I’ve led every stage of the strategic design process—from insight-driven planning and research to seamless delivery and continuous optimization—driving impactful, user-centered outcomes.
Digital projects make a big impact only when they are built on a solid strategy. Research, target audience, trend exploration, competitor analysis, and KPI goals are a few of the tools I’ve used to determine how to identify the best opportunities worth pursuing. I can help you grow by aligning your business goals with research and discovery insights.
Each project and first impression are unique. Creating an authentic and consistently memorable presence is no easy task, but it is absolutely essential for businesses that want to be perceived as industry leaders. Your brand’s identity has a soul. Color, typography, hierarchy, style guides, intuitive user experiences and fluid, beautiful designs all play a part in the complete package that creates a memorable identity for your brand.
Each project and first impression are unique. Creating an authentic and consistently memorable presence is no easy task, but it is absolutely essential for businesses that want to be perceived as industry leaders. Your brand’s identity has a soul. Color, typography, hierarchy, style guides, intuitive user experiences and fluid, beautiful designs all play a part in the complete package that creates a memorable identity for your brand.
Creative storytelling and customer engagement are essential in creating immersive brand experiences. Compelling content that captivates your targeted audience is the type of content that converts. The focus should be on clear and impactful visuals in order to help build memorable brands. With a team focused on personalized creativity that inspires action, we’re able to bring your brand to life in the most effective ways possible.
One size does not fit all. Change comes faster now than ever before, so a tech stack must be fluid and scalable to meet your goals for growth. Your website should be a profitable asset not a burden. Futureproofing should exist throughout your entire application development process, with a focus on end products that are flexible and scalable enough to meet future business needs.
One size does not fit all. Change comes faster now than ever before, so a tech stack must be fluid and scalable to meet your goals for growth. Your website should be a profitable asset not a burden. Futureproofing should exist throughout your entire application development process, with a focus on end products that are flexible and scalable enough to meet future business needs.
Building trust since 2005, I’ve had the pleasure of working for and collaborating with many amazing companies over the years. I’m proud to stand with each and every one.
I get to know and understand your needs so that I can provide the best work for you. Being passionate about my work and design process sets me apart.
I deliver specialized expertise, and I work to deepen the skills and capabilities in a process that fits your goals. My designs are merely the application of my strategy, and my strategy is rooted in a thorough diagnosis.
It is my professional obligation to begin at the beginning and never prescribe solutions without fully understanding the challenges. I generally solve the most pressing problems at the beginning of our relationship.
I believe in quality over quantity, so instead of seeking lots of employers, I respectfully pursue perfect fits. When I join a new team, my intention is to stay a while. My employers can rest assured that I remain intent on solving problems and doing my best work.
I’m fortunate to work with clients who are passionate about their brands—so much so that I find myself becoming highly invested in their ideas! It’s the perfect recipe for great work. We conjure up innovative ideas because our hearts are in it.
My process is very simple. I maintain transparency and I’m heavily customer focused. I speak clearly and to the point, and create memorable user experiences that get results. I break down complex problems into simple solutions.
The right team is crucial to a project’s success. It’s the difference between good and amazing. Getting to know my peers builds trust. Trust allows us to share ideas, collaborate and make the right decisions for stakeholders and the project.
