Senior Product Designer

Memorable
Branded
Experiences

Hello, I’m Armando, User Experience Designer based in Los Angeles. I create digital products with passion and curiosity. I want the world to love and understand your brand as much as you do.

I Specialize In...

Branding

It’s more than just a logo. Whether I’m creating a fresh identity, refreshing an existing identity or creating your brand style guide, the work I do adds a new chapter to your brand’s story.

Art Direction

It’s the art of storytelling. I create stories and content, including graphic design, web design, illustrations, photography, video and animation to bring your ideas and your brand to life.

UX / UI

A simple story with purpose. Prototyping a great user experience is key to building a loyal audience. Your digital identity should be built on fast working, easy-to-use interfaces.

I Love Working With...

Strategy

Digital projects make a big impact only when they are built on a solid strategy. Research, target audience, trend exploration, competitor analysis, and KPI goals are a few of the tools I’ve used to determine how to identify the best opportunities worth pursuing. I can help you grow by aligning your business goals with research and discovery insights.

  • Research
  • User Testing
  • SEM / SEO
  • Workshops

Design

Each project and first impression are unique. Creating an authentic and consistently memorable presence is no easy task, but it is absolutely essential for businesses that want to be perceived as industry leaders. Your brand’s identity has a soul. Color, typography, hierarchy, style guides, intuitive user experiences and fluid, beautiful designs all play a part in the complete package that creates a memorable identity for your brand.

  • Art Direction
  • Brand Guides
  • UX / UI Design
  • Wireframing & Prototyping

Design

Each project and first impression are unique. Creating an authentic and consistently memorable presence is no easy task, but it is absolutely essential for businesses that want to be perceived as industry leaders. Your brand’s identity has a soul. Color, typography, hierarchy, style guides, intuitive user experiences and fluid, beautiful designs all play a part in the complete package that creates a memorable identity for your brand.

  • Art Direction
  • Brand Guides
  • UX / UI Design
  • Wireframing & Prototyping

Content

Creative storytelling and customer engagement are essential in creating immersive brand experiences. Compelling content that captivates your targeted audience is the type of content that converts. The focus should be on clear and impactful visuals in order to help build memorable brands. With a team focused on personalized creativity that inspires action, we’re able to bring your brand to life in the most effective ways possible.

  • Illustration
  • Graphic Design
  • Motion Design
  • Photography & Video

Technology

One size does not fit all. Change comes faster now than ever before, so a tech stack must be fluid and scalable to meet your goals for growth. Your website should be a profitable asset not a burden. Futureproofing should exist throughout your entire application development process, with a focus on end products that are flexible and scalable enough to meet future business needs.

  • Web Development
  • CMS / CRM
  • 3rd Part Integrations
  • eCommerce

Technology

One size does not fit all. Change comes faster now than ever before, so a tech stack must be fluid and scalable to meet your goals for growth. Your website should be a profitable asset not a burden. Futureproofing should exist throughout your entire application development process, with a focus on end products that are flexible and scalable enough to meet future business needs.

  • Web Development
  • CMS / CRM
  • 3rd Party Integrations
  • eCommerce

The Company I Keep

Building trust since 2005, I’ve had the pleasure of working for and collaborating with many amazing companies over the years. I’m proud to stand with each and every one.

Why Choose Me?

I get to know and understand your needs so that I can provide the best work for you. Being passionate about my work and design process sets me apart.

I'm a Web Expert

I deliver specialized expertise, and I work to deepen the skills and capabilities in a process that fits your goals. My designs are merely the application of my strategy, and my strategy is rooted in a thorough diagnosis.

I Diagnose First

It is my professional obligation to begin at the beginning and never prescribe solutions without fully understanding the challenges. I generally solve the most pressing problems at the beginning of our relationship.

I'm Selective

I believe in quality over quantity, so instead of seeking lots of employers, I respectfully pursue perfect fits. When I join a new team, my intention is to stay a while. My employers can rest assured that I remain intent on solving problems and doing my best work.

I Love What I Do

I’m fortunate to work with clients who are passionate about their brands—so much so that I find myself becoming highly invested in their ideas! It’s the perfect recipe for great work. We conjure up innovative ideas because our hearts are in it.

I Keep It Simple

My process is very simple. I maintain transparency and I’m heavily customer focused. I speak clearly and to the point, and create memorable user experiences that get results. I break down complex problems into simple solutions.

Teamwork is Everything

The right team is crucial to a project’s success. It’s the difference between good and amazing. Getting to know my peers builds trust. Trust allows us to share ideas, collaborate and make the right decisions for stakeholders and the project.