Project Brief
To re-design a website that has been a staple in the medical apparel industry but has lacked technological growth or eCommerce advancements for the past 5 years. To migrate a product library of over 200,000 products from one platform to another without effecting sales. To convince investors that efforts towards a re-design are key to business stability and growth. To accommodate a growing trend toward mobile traffic and optimization.
Work
UX/UI Design, Branding, Graphic Design
Color Palette
RGB: 239 62 66
CMYK: 0 91 76 0
Hex: #EF3E42
RGB: 196 32 50 CMYK: 16 100 87 6 Hex: #C42032
RGB: 129 20 39 CMYK: 30 100 80 35 Hex: #811427
RGB: 51 51 51 CMYK: 69 63 62 58 Hex: #333333
RGB: 234 234 234 CMYK: 7 5 5 0 Hex: #EAEAEA
RGB: 27 187 155 CMYK: 73 0 52 0 Hex: #1BBB9B
Typography
Source Sans Pro
Regular
Bold
Light
Bold
