Allheart

America's Medical Superstore™

The largest selection of medical scrubs, nursing uniforms, shoes, and medical accessories.

Project Brief

To re-design a website that has been a staple in the medical apparel industry but has lacked technological growth or eCommerce advancements for the past 5 years. To migrate a product library of over 200,000 products from one platform to another without effecting sales. To convince investors that efforts towards a re-design are key to business stability and growth. To accommodate a growing trend toward mobile traffic and optimization.

Work

UX/UI Design, Branding, Graphic Design

Color Palette

RGB: 239 62 66
CMYK: 0 91 76 0
Hex: #EF3E42

RGB: 196 32 50
CMYK: 16 100 87 6
Hex: #C42032

RGB: 129 20 39
CMYK: 30 100 80 35
Hex: #811427

RGB: 51 51 51
CMYK: 69 63 62 58
Hex: #333333

RGB: 234 234 234
CMYK: 7 5 5 0
Hex: #EAEAEA

RGB: 27 187 155
CMYK: 73 0 52 0
Hex: #1BBB9B

Typography

Source Sans Pro

Regular

Bold

Light

Bold