Project Brief
Audit our user journey and booking flows to find optimal opportunities to help remove existing pain points, analyze user feedback and rebrand the website to include our new Medallion Class experience. Develop a companywide design system and pattern library to help unify our branding and app integrated experience across marketing, design and development teams. Simplify global site navigation, booking flow, cruise destination details and booked guests experience. Work within SEO and stakeholder goals to not only make the user experience better but meet KPI goals at the same time resulting in record breaking conversions and NPS scores.
Work
UX/UI Design, Personalization, Brand Style Guides, Design System, Wireframes, Prototyping, User Research, Journey Mapping, A/B Testing, HTML, CSS
Color Palette
RGB: 0 83 139 CMYK: 100 71 22 5 Hex: #00538B
RGB: 194 217 234 CMYK: 23 7 3 0 Hex: #C2D9EA
GRADIENT:
Hex: #C2D9EA
Hex: #00538B
RGB: 147 149 152 CMYK: 0 0 0 12 Hex: #E2E3E4
RGB: 234 229 220 CMYK: 7 7 11 0 Hex: #EAE5DC
RGB: 114 163 95 CMYK: 60 18 80 2 Hex: #72A35F
RGB: 77 158 164 CMYK: 70 22 35 0 Hex: #4D9EA4
RGB: 3 92 103 CMYK: 92 49 49 24 Hex: #035C67
RGB: 213 225 155 CMYK: 18 1 49 0 Hex: #D5E19B
RGB: 72 107 62 CMYK: 72 37 88 26 Hex: #486B3E
RGB: 241 172 153 CMYK: 3 38 35 0 Hex: #F1AC99
RGB: 224 112 112 CMYK:8 69 48 0 Hex: #E07070
Typography
Lora
Lora is a well-balanced contemporary serif with roots in calligraphy. It is a text typeface with moderate contrast. Type set in Lora will make a memorable appearance because of its brushed curves in contrast with driving serifs. The overall typographic voice of Lora perfectly conveys the mood of a modern-day story.
Regular
Italic
Roboto
Roboto is a great complementary typeface to Lora. Roboto is a san-serif typeface that works with a serif typeface to provide diversity and hierarchy within our design. Roboto is an open-source sans serif typeface created for legibility in UI design. With a variety of weights that read easily at all sizes, Roboto provides clear headers as well as highly readable body text. It has both warm and welcoming qualities that personify our “Everyperson” archetype. This typeface is used in the body copy for legibility and balance.
Regular
Bold
