Project Brief
To create modern branding based on a clear message focused on LawHustle’s proven law firm growth system. This Identity creation project featured web design, digital branding strategy, art direction from the ground up and more. We featured simple illustrations and copy to help tell a complex story in a clear way. We used a blue color palette and bold fonts to help resonate with a broader audience while creating an inviting and dependable aesthetic. We were tasked to break down the barrier between business and clients. Our focus was to make a serious topic seem more attainable by communicating the law firm growth process in a more modern and understandable way.
Work
Identity Creation, Art Direction, Digital Strategy, UI/UX Design, Branding, Web Design / Web, Development, Illustration, Motion Graphics / Animation
Color Palette
RGB: 34 44 61 CMYK: 86 75 51 53 Hex: #222C3D
RGB: 141 182 225 CMYK: 43 18 0 0 Hex: #8DB6E1
RGB: 162 194 230 CMYK: 35 15 0 0 Hex: #A2C2E6
RGB: 174 209 245 CMYK: 29 9 0 0 Hex: #AED1F5
RGB: 197 237 249 CMYK: 20 0 2 0 Hex: #C5EDF9
RGB: 255 70 70 CMYK: 0 87 71 0 Hex: #FF4646
RGB: 253 184 24 CMYK: 0 31 99 0 Hex: #FDB818
RGB: 246 246 244 CMYK: 2 1 2 0 Hex: #F6F6F4
Typography
Open Sans
Regular
Bold
