Passion Led Me Here
I was born in San Fernando, California into a big, creative family that shared a great passion for art. At an early age I was influenced and mentored by artists within my community. My passion started with traditional art—sketching, life drawing, oil and acrylic painting, freehand illustration, sculpting and mural painting—and grew into graphic design and product design as technology progressed and the demand for digital art grew with it.
Passion Led Me Here
I was born in San Fernando, California into a big, creative family that shared a great passion for art. At an early age I was influenced and mentored by artists within my community. My passion started with traditional art—sketching, life drawing, oil and acrylic painting, freehand illustration, sculpting and mural painting—and grew into graphic design and product design as technology progressed and the demand for digital art grew with it.
My Story
Designing Since 2005
My career as a visual artist, fine artist and illustrator has been a fulfilling journey. It’s been a combination of skill and luck that I’ve been fortunate to have landed in front of some really talented teams throughout the years. The transition from doodling in the back of a classroom to working on some of the most innovative products in the world is really a dream come true. Having the confidence of knowing I’m exactly where I want to be and the humility to know I couldn’t have done it without people investing in me is what pushes me to be a forever student of design.
The internet of things has changed so much over the years as have my job duties, but the focus has always been to serve people in the best way possible. While my day-to-day work might change, a few essential tools guide my work as I push ahead:
- Relationships are Key
- Do Passionate Work
- Diagnose Before I Prescribe
- Help the Unaware
- Inspire the Interested
- Quality Over Quantity
- Do it Right
- You Before Me and We Before I
- Give Back
My Values
Do It Right
I make your goals, my goals. I listen to your vision, your worries and hopes for your business. I treat your projects with the respect they deserve because I understand the importance of your investment in design. I’m committed to providing you the best design solutions that clearly communicate your message to your customer. Design is much more than just making things look nice. My goal is to make sure your money is spent consciously.
How I Work
Forever Curious
My ability to help solve design and business problems comes from a team’s curiosity, respect, and combined experience. I’m a forever student of my trade, always creating, learning and teaching. Collaboration makes it possible for me to grow within the design community. I find myself falling in love with projects, time and time again; always learning and growing from one project to the next.
I’m ready to meet you, understand your goals, and create with you.
With more than a decade of experience, I can handle a broad variety of disciplines to create memorable, measurable experiences.
With carefully selected tools and skills, I express my visions—from product design to the creation of user experience to development and delivery.
I’m a strategic thinker. I pinpoint the overall scope of a product and evolve it by adding new business ideas and design innovations that meet both user needs and business objectives. Besides building user flows, wireframes and interactive prototypes, I’m constantly putting concepts and ideas to the test. I always emphasize a user-centered approach in my work. I use the latest tools in web design, and my agile workflow is the result of precisely combined tactics and strategies.
With my knowledge in both design and technology, I foster a collaborative environment and productive teams. We always strive to meet the requirements of both creatives and developers.
